First retail store — bookstore in Ateneo de Manila University

Well, we started to grow somewhere close to our hearts, solid as gold!

Launch of the Beach Bags 

Summerific hues were the thing back then, so we dropped it hot and partnered with these celebs. 

Partnered with Fully Booked 

 It was a greatest milestone when we finally made it to a local retail store chain that paved additional mileage to the brand. To date, Filed is available in 33 Fully Booked branches nationwide.

Hired the company's first couple of employees: 

Ervin and Steph 

The pioneers who gave us more reasons why we do what we do today. We are only as strong as the unbreakable foundation they built. We love you both tidbits!

 Launch of the Doodle Planner 

We’ve always loved doodling especially when sketching our next product innovation. For the first time, we turned this love, of black and white drawing into the 

first-ever Doodle Planner.

And the birth of Moodi 

 The brand’s first character icon. At first, Moodi was just a big blob with eyes, in your fave doodle planner, to encourage you to draw your mood for the day. 

 Then we gave him a body so you can draw your #OOTD. 

Launch of the Scribble Planner 

 We discovered that you can also express your thoughts and feelings through writing, in the form of calligraphy. We have had new versions of the Scribble Planner, every year since then!

Our first HQ in Eastwood 

Oh, we were definitely growing into a bigger familia. Hence, the move to a bigger HQ! 

Makes sense, right?

Launch of the Pen Capsule 

At first, the Pen Capsule was originally designed to have each section in two different colors to make it look like a medicine capsule. But we ended up choosing black and colored zippers. 

Would you have decided differently back then?

Hired a powerhouse team 

 Liz, Roxanne, Jessica, and Karl. We were all making it happen and kicking goals!

First major campaign planner launch: Wanderland 

 Our first-ever planner campaign where we had fresh and out-of-the-box activities that had you wander through life’s adventures. 

 It was a trip down storybook lane!

Moved to our current, bigger and homey Filed Philippine HQ 

 Oh, seriously, how many times do we need to relocate? We realized that not only was our familia getting bigger but also our collection of innovations.

Brand make-over 

 Oh yeah, we just mentioned how Filed was gearing for something big. And so we felt the need to make huge improvements to our branding elements.

Set up our Singapore HQ 

 Our baby steps to becoming known as a global brand. 

Here we come, world!

First International trip

Amaze-balls this was! We went to Hong Kong to see how global players were doing their product development and sourcing. 

And of course, Disneyland!

El Nido team building 

Indeed, the familia that works hard together, enjoys forever. Oh yeah, we deserved this!

Birth of Projects and 

Corporate channel 

 A lot of students and corporate clients wanted to do their own innovations and create their own custom designs with us.  

And we said, "YES!" Interested? 

Just click here!

Custom monogramming 

Our passion to be more in touch with you never stopped. We wanted to give you the opportunity to make your fave Filed merch to be specially for you.

International E-commerce Convention in Singapore 

 We were passionate for continuous learning, Chinese food, and Universal Studios!